Bitly vs Metricool
| Tagline | Short links and QR codes with analytics | Social media planning and analytics |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing | Freemium | Freemium |
| Upvotes | 0 | 0 |
| Comments | 0 | 0 |
| Page views | 0 | 0 |
| Click-through to site | 0.0% | 0.0% |
| Readiness Score | 86/100 | 100/100 |
| Launched | Oct 5, 2026 | Oct 5, 2026 |
| Maker | — | — |
What is Bitly?
Bitly shortens links, creates QR codes and tracks clicks for marketing campaigns.
What is Metricool?
Metricool schedules content and analyzes performance across social networks, ads and your website.
Not sold on either? See alternatives to Bitly or alternatives to Metricool.
Verdict
Metricool leads on 1 of the measurable metrics above (votes, engagement, click-through and readiness). Choose Bitly if you want short links and QR codes with analytics; choose Metricool if you want social media planning and analytics.
Is Bitly better than Metricool?
On AskableHQ's community and engagement data, Metricool currently performs better, but the right choice depends on your use case.
Which is cheaper, Bitly or Metricool?
Bitly is Freemium; Metricool is Freemium. Check each website for current plans.