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Checklist
The 44-step launch checklist
Tick items as you go — progress is saved in your browser. Linked items open the free tool that does it for you.
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2 weeks before — Findability
Title tag 50–60 chars with your main keyword
Do it →
Meta description 120–160 chars
Do it →
One clear H1 stating the value proposition
SoftwareApplication + Organization JSON-LD
Do it →
robots.txt allows GPTBot, ClaudeBot, PerplexityBot
Do it →
Publish /llms.txt
Do it →
sitemap.xml published and in robots.txt
Open Graph image 1200×630
Do it →
Readiness Score above 80
Do it →
Analytics installed, AI referrers tracked
FAQ section answering top 5 buyer questions
Pricing page is public and clear
1 week before — Channels & assets
Pick 3–5 channels, not 15
UTM links for every channel
Do it →
Tagline scores 75+
Do it →
Launch posts drafted for each platform
Do it →
3–5 screenshots or a 60-second demo video
Launch offer decided (discount, extended trial…)
Schedule your AskableHQ launch date
Do it →
Tell 10–20 friends/early users the date (ask for feedback, not votes)
Onboarding tested end-to-end on mobile
Status/uptime monitoring on
Launch day
Launch page live early in the day (UTC)
Post to your own audience first (X, LinkedIn, newsletter)
Reply to every comment within the hour
Share a behind-the-scenes post mid-day
Post in one relevant community with feedback so far
Watch signups per channel, not just visits
Fix the #1 bug or confusion reported, and say so publicly
Thank everyone who helped
Days 2–30 — Compounding
Add the AskableHQ badge to your site
Do it →
Submit to 10–20 relevant, indexed directories
Turn launch questions into FAQ entries
Write a 'how we launched' post with real numbers
Create comparison pages vs. your top 2 competitors
Re-run your Readiness audit and fix remaining issues
Email everyone who signed up with a personal note
Interview 5 activated users
Launch on a second platform with lessons learned
Pitch 3 newsletters in your niche with your numbers
Ask happy users for a testimonial
Check whether ChatGPT/Perplexity can describe your product correctly
Set a date for your next launch (major feature)
Celebrate 🎉