Glossary
SEO, GEO & launch terms
Short, practical definitions for makers.
- AEO (Answer Engine Optimization)
- Optimizing to be the direct answer in search and assistants.
- AI crawler
- A bot that fetches pages for AI training or AI answers.
- AI share of voice
- How often AI assistants mention your brand for relevant questions.
- Backlink
- A link from another site to yours.
- Canonical URL
- The preferred URL for a page with duplicates.
- Click-through rate (CTR)
- The share of people who saw a link and clicked it.
- Conversion rate
- The share of visitors who complete a goal, like signing up.
- Dofollow link
- A link that passes ranking signals.
- Domain Rating (DR)
- A third-party score of a domain's backlink strength.
- E-E-A-T
- Experience, Expertise, Authoritativeness and Trustworthiness.
- FAQPage schema
- Structured data marking up questions and answers.
- Featured snippet
- The answer box at the top of Google results.
- GEO (Generative Engine Optimization)
- Optimizing content so AI assistants recommend and cite it.
- JSON-LD
- A format for embedding structured data in pages.
- llms.txt
- A Markdown file that summarizes a site for LLMs.
- MCP (Model Context Protocol)
- An open protocol for connecting AI assistants to tools and data.
- Meta description
- The summary often shown under your title in search.
- Nofollow link
- A link marked so it doesn't pass ranking credit.
- noindex
- A directive telling search engines not to show a page in results.
- Open Graph
- Meta tags controlling how links look when shared.
- Programmatic SEO
- Creating many pages from structured data and templates.
- Readiness Score
- AskableHQ's 0–100 SEO & AI-visibility audit score.
- robots.txt
- A file telling crawlers which paths they may access.
- Structured data
- Machine-readable facts about a page's content.
- Time-decay ranking
- Ranking that lowers older items' scores over time.
- UTM parameters
- URL tags that attribute traffic to campaigns.
- XML sitemap
- A list of URLs you want search engines to crawl.