What is GEO (Generative Engine Optimization)?
Optimizing content so AI assistants recommend and cite it.
Generative Engine Optimization is the practice of making a website and brand more likely to be mentioned, recommended or cited in answers from generative AI assistants such as ChatGPT, Claude, Gemini and Perplexity. It builds on SEO with extra emphasis on crawlability by AI bots, quotable claims, structured comparisons and consistent third-party mentions.
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