Google Analytics vs Umami
| Tagline | Google's web and app analytics | Open-source, privacy-focused web analytics |
|---|---|---|
| Category | Analytics | Analytics |
| Pricing | Free | Open Source |
| Upvotes | 0 | 0 |
| Comments | 0 | 0 |
| Page views | 0 | 0 |
| Click-through to site | 0.0% | 0.0% |
| Readiness Score | 62/100 | 86/100 |
| Launched | Oct 2, 2026 | Oct 2, 2026 |
| Maker | — | — |
What is Google Analytics?
Google Analytics measures website and app traffic, user engagement and conversions, and connects with Google Ads and Search Console.
What is Umami?
Umami is an open-source alternative to Google Analytics that collects no personal data and can be self-hosted or used as a cloud service.
Not sold on either? See alternatives to Google Analytics or alternatives to Umami.
Verdict
Umami leads on 1 of the measurable metrics above (votes, engagement, click-through and readiness). Choose Google Analytics if you want google's web and app analytics; choose Umami if you want open-source, privacy-focused web analytics.
Is Google Analytics better than Umami?
On AskableHQ's community and engagement data, Umami currently performs better, but the right choice depends on your use case.
Which is cheaper, Google Analytics or Umami?
Google Analytics is Free; Umami is Open Source. Check each website for current plans.