Hotjar vs Sumo
| Tagline | Heatmaps, recordings and user feedback | Website traffic tools for email capture |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing | Freemium | Freemium |
| Upvotes | 0 | 0 |
| Comments | 0 | 0 |
| Page views | 0 | 0 |
| Click-through to site | 0.0% | 0.0% |
| Readiness Score | 81/100 | 0/100 |
| Launched | Oct 5, 2026 | Oct 5, 2026 |
| Maker | — | — |
What is Hotjar?
Hotjar shows how visitors use your site with heatmaps and session recordings, plus on-site surveys.
What is Sumo?
Sumo adds email capture forms and share buttons to websites.
Not sold on either? See alternatives to Hotjar or alternatives to Sumo.
Verdict
Hotjar leads on 1 of the measurable metrics above (votes, engagement, click-through and readiness). Choose Hotjar if you want heatmaps, recordings and user feedback; choose Sumo if you want website traffic tools for email capture.
Is Hotjar better than Sumo?
On AskableHQ's community and engagement data, Hotjar currently performs better, but the right choice depends on your use case.
Which is cheaper, Hotjar or Sumo?
Hotjar is Freemium; Sumo is Freemium. Check each website for current plans.